Lots of self-publishing resources available out there
- https://leanpub.com/about
- https://kdp.amazon.com/
You
could also do a kick-starter program, and solicit donations - with a
few bonus items for a given donation level (their name posted on a web
sites as a Bronze, Silver, Gold Supporter, a signed copy of the book,
invitation to the book release party, etc.)
- https://www.kickstarter.com/
You should have a twitter account unique to the book, to promote it
For a book blog - I would suggest using Instagram, or Facebook
https://www.instagram.com/
https://www.facebook.com
or, you could setup a free wordpress blog (just avoid Google's blogspot)
https://wordpress.com/
Link the content with an Etsy account to sell/promote products that you might source related to the book topics
https://www.etsy.com/
On your blog and twitter accounts, you could also post affiliate sales links for an additional revenue stream
https://affiliate-program.amazon.com/welcome
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